Elena Seegers works in the semantic field of Creative Direction, incorporating a strong sense of aesthetics with a knack for detangling complex client briefs.
She has worked with a large array of clients across physical and virtual formats — from Grammy parties in Los Angeles for Spotify to launching Gucci Game Club in Paris to creating commercial and music videos and collaborating with artists on exhibitions at galleries on both sides of the Atlantic — and is comfortable with the adrenaline of complex events and the minutiae of luxury still life.
Each project is taken on with a strong focus of client vision and creative input as well as a keen eye towards collaboration and budget. She has worked towards zero waste sets and events for many years; with eco-conscious clients and production teams, both old and new, now fully appreciate the added value of thoughtful design, re- and up-cycling, and the rewards of donations upon completion of each project.
Elena’s background is in architecture, (M.Arch ENSA-Versailles, 2009) and she also holds a Certificate of Botany from the New York Botanical Gardens, and a Certificate in Sustainable Business Practices from Harvard Business School Online. In 2024 she was invited to the Board of Directors of the Ballet National de Marseille direction (LA)HORDE.
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Elena Seegers co-founded Botanical Agency with Simon de Dreuille, which imagines botanical installations, devices and stories for both artistic purpose and commissioned projects. Botanical Agency is involved in territorial strategy studies as well as state of the art production design.
She co-founded with Aviva Rowley the now-dormant but still beautiful Keiki Club.
Overview of Work
Art & Culture
New Museum
Stedelijk Museum (Buro Stedelijk)
The Basquiat Foundation
Gallerie Perrotin
Marian Goodman Gallery
Ivan Argote
Miles Greenberg
Gerard & Kelly
Angelica Mesti
Caroline Courbasson
Alice Pallot
Antoine Espinasseau
Fashion
Woolmark Prize 2023 video
House of Vans, KNU stack launch featuring Little Simz
Calvin Klein x Palace launch, New Museum New York
Gucci Games Club Paris launch, Hotel de la Païva, Paris
Design Parade 2021 shoot, Villa Noailles with Mercedes Benz
New York Times & Stella Artois ‘One to Remember’ series
Film
Eléctricité de France - Sobriété and Solaire
Volkswagon - Le Madison and Evelyne
France 203030 / SIG - Rapprochons le Future
Cathay Pacific - Feels Good to Move
The Joker, film by Todd Philips
Woolmark Prize 2023 video
House of Vans, KNU stack launch featuring Little Simz
Calvin Klein x Palace launch, New Museum New York
Gucci Games Club Paris launch, Hotel de la Païva, Paris
Design Parade 2021 shoot, Villa Noailles with Mercedes Benz
New York Times & Stella Artois ‘One to Remember’ series
Film
Eléctricité de France - Sobriété and Solaire
Volkswagon - Le Madison and Evelyne
France 203030 / SIG - Rapprochons le Future
Cathay Pacific - Feels Good to Move
The Joker, film by Todd Philips
Music & Experiential
Jorja Smith Try Me video
Jorja Smith Go Go Go video
METTE Mama’s Eyes video
Tidal Music Artist Summit 2023
Red Bull Dance Your Style USA National Finals 2023
Robbie Williams LOST video
ApeFest 2022, New York
KayCyy x Gesa The Sun and Okay video
Grammys Best New Artist (BNA) party, (incl; Dua Lipa, H.E.R, Cloe x Halle, Margo Price, Bebe Rexha) sponsored by Spotify, the Hammer Museum LA
Grammys BNA party (incl; Alessia Cara, Khalid, Lil Uzi Vert, Julia Michaels and SZA) sponsored by Spotify, New York
Lauv, live album launch sponsored by Spotify
Angel Olson, audio experience sponsored by Spotify
Rap caviar Pantheon II, exhibition and event at the Brooklyn Muséum
Wet, It’s All in Vain video
Jorja Smith Try Me video
Jorja Smith Go Go Go video
METTE Mama’s Eyes video
Tidal Music Artist Summit 2023
Red Bull Dance Your Style USA National Finals 2023
Robbie Williams LOST video
ApeFest 2022, New York
KayCyy x Gesa The Sun and Okay video
Grammys Best New Artist (BNA) party, (incl; Dua Lipa, H.E.R, Cloe x Halle, Margo Price, Bebe Rexha) sponsored by Spotify, the Hammer Museum LA
Grammys BNA party (incl; Alessia Cara, Khalid, Lil Uzi Vert, Julia Michaels and SZA) sponsored by Spotify, New York
Lauv, live album launch sponsored by Spotify
Angel Olson, audio experience sponsored by Spotify
Rap caviar Pantheon II, exhibition and event at the Brooklyn Muséum
Wet, It’s All in Vain video
Tech & Gaming
VALORANT Champions Tour 2023: EMEA League
A-Ram-A-Lan Red Bull (League of Legends)
Red Bull Ready Check Finals
Spotify Initial Public Offer (IPO) event
Slack Initial Public Offer (IPO) event
Play Station and Red Bull Capture Point competition creative direction, 3D virtual gallery event
NYXL Pop-Up store and gaming cafés
VALORANT Champions Tour 2023: EMEA League
A-Ram-A-Lan Red Bull (League of Legends)
Red Bull Ready Check Finals
Spotify Initial Public Offer (IPO) event
Slack Initial Public Offer (IPO) event
Play Station and Red Bull Capture Point competition creative direction, 3D virtual gallery event
NYXL Pop-Up store and gaming cafés